Product Design

Client
Main Character Energy

Year
2025

Software Used
Illustrator

Created as a class project, Main Character Energy is a fictional energy drink brand designed to celebrate the confidence, boldness, and individuality of the “main character” in all of us. Whether that character lives in the pages of a book, on the big screen, or in everyday life, this brand encourages people to embrace their own unique story and personal style. The concept, brand name, and full visual identity were developed from the ground up and brought to life through expressive packaging design and vibrant character archetypes.

The Main Cast Edition features four iconic roles found across storytelling: The Hero, The Villain, The Love Interest, and The Sidekick. Each has its own distinct flavor, color palette, and personality as well as small nods to some well-known figures. For example, the cherry pomegranate flavor of The Love Interest references the Hades and Persephone love story.

This project demonstrates bold colors to stand out on the shelf and immediately capture attention in a crowded energy drink market. Beyond visual impact, the design is meant to speak directly to the individual and encourage them to embrace their own story, their own style, and their inner main character with confidence and flair.

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Experiential Design